HealthCo Insurance

Challenge. Develop a visual language for a new suite of insurance solutions offered by “HealthCo Insurance” (company name changed to protect intellectual property).

Solution. Created iconography and an illustration style that is modern yet approachable. The system is modular and easily scales to fit a wide variety of collateral and mediums.

The visual explanation further expands the color palette and rounds out the illustration toolkit. Plain language and simple, inviting illustrations clarify the complexities of the 2015 Consent Decree.