Brand Expression Case Studies

Graybird Pottery

Brand identity for local potter/ceramicist whose last name is German for “gray bird.”

Phyllis Cook, Personal Concierge Business

Brand identity for a personal concierge business that doubles as a monogram.

Woven

Brand identity for a lifestyle blog about being a Christian, a woman and mother, and
a professional in the business/finance industry—and how they’re interwoven.

Closet Monkey

Create a logo for a start-up “closet-concierge” product.

Option 1:
Typographic “M” is an abstract interpretation of the throwback game Barrel of Monkeys. Capital C acts as a containing element.

Option 2:
Stylized hanger, featuring a “c” shaped hook and the “m” activates the negative space.

Option 3:
Stylized monkey mascot creates a playful, yet modern brand mark.